Christmas Collection is the name of a design fair which takes place in Buenos Aires Argentina. The intent of this campaign was to encourage gift giving and put the consumer ‘in Santa’s shoes’. As gift purchases are made at the design fair, the Santa beard grows. The campaign was designed for print, outdoor and TV ads.
Headline: “Let your beard grow at Christmas Collection”
Watch the TV ads here:
Client: Christmas Collection by Feria Puro Diseño
Agency: Niño Buenos Aires
General Creative Director: Nico Sommer
AD: Juliana Arboleda / Juan Marino
CW: Rocío Solís / Nico Sommer